Upcoming SFP Events – An Evening w/ Deltron 3030 and an All Hallows Eve Party

We being the brand we are and consistently trying to build a community around what we represent, have not only a horrifically raging Halloween party planned, but also a Surf For Life benefit party just a few days before.

Surf For Life is an amazingly progressive non-profit we work with, and as they are producing a few surf films coming out soon, we couldn’t help but look to our roots and be apart of that. On Wednesday, October 29th, SFP alongside Scratch and Surf will be sponsoring an event at Mezzanine. The one and only Deltron 3030 will be laying down a live soundtrack to a surf film made by legendary photographer Morgan Maassen, as well as Golden Age doing the same to the upcoming San Franpsycho surf film featuring Andy Olive and Christian Routzen. Be sure to get your tickets here and get there early, it’s going to be an awesome evening filled with creativity and rad jams. And the cherry on top? All proceeds go to Surf For Life’s educational programs in Guatemala and the Philippines.

Two nights later is the 31st, All Hallows Eve – and based on the fun had the previous years, we have teamed up with MOM DJs and are hosting Pick Your Poison – a Halloween party at Churchill. If you have been before, you know that this party goes off without a hitch. Drinks galore, awesome music, and the best costumes in the city. You can grab your tickets here.



SFP in Japan via Jake Wiens

As the craze, growing talent, and collective calling for Kendama expands the globe, the one and only Jake Wiens – sponsored by Kendama USA, creator and co owner of The Grain Theory, and planter of the Ken Garden – holds his ground as one of the most prominent, arguably best dama players around. Skater, cinematographer, photographer, artist, Kendama expert and good friend, Jake has been with SFP from the start and we make it a necessary point to get him in our latest and greatest as often as possible. With the limited release of our new pocket tees, we had to get Jake in it before his latest trip to Japan. Here’s Jake doing what he does best; we were there in spirit vis-à-vis our Nautical Pocket Tee.



Our baseball themed pieces hold as much passion as this city of misfits holds for the Giants.Whether you’re singing “take meeeow to the ball game,” trading in your childhood ball cap for a new one, or smashing down hot dogs at the game, our new baseball gear embodies the integrity of the game.

Be sure to check out our brand new sock line here, and the rest of our baseball GIANTS inspired gear here.







Running on Fumes Premiere Recap




















We recently were able to reminisce in the essential foundation that is San Franpsycho as we premiered the brand new surf film, Running on Fumes last Saturday, July 25th. As we started with a little surf flick titled San Franpsycho, Perry Greshkow, local SF surfer and good friend, set out to do something similar – make a film embellishing the modern surfer, adventurer, and good time indulger. With the backdrop of mainland Mexico and Baja, the film was shot as Perry and crew road tripped from Guatemala to San Francisco. Beautifully shot and holding a no holds barred attitude, the story of Running of Fumes was not convoluted or muddled with unnecessary information, but rather streamlined the main subject of what the film was representing – surfing.

The premiere of Running on Fumes took place at the Church of Surf – the shared production space of both SFP and Indosole. Nestled in the heart of the Church were close to 100 people all sharing in an amazing set from local San Franciscan band The Tambo Rays before and after the film, cold drinks, and good vibes. As the crowd sat pow wow style and watched the film, you could tell that Perry Greshkow and his band of surf hounds were more than successful in their endeavor to create an astonishing surf flick. With scenes of road tripping juxtaposed with formidable surf sessions, a trip to the hospital, a killer soundtrack and two film festival acceptances – the Highline Film Festival in Mill Valley  and the Santa Cruz Film Festival – Running on Fumes is a surf film holding the expectations of the genre high while simultaneously meeting them with full force. Be sure to follow Running on Fumes and like the Facebook page Terasu (facebook.com/terasulife) for all things surf and adventure in the modern media. Below are some photos from the event.






Indosole at Thinking for Good

Indosole Co-Founder and friend of San Franpsycho, Kyle Parsons, will speaking at Thinking for Good on July 23rd at the SFJAZZ Center. Thinking for Good is an evening forum that’s bringing together the founders and leaders creating social change in our world. Several of the other great participating companies include – SOMABack to the RootsIDEO.org2 Degrees,Global LivesKivaMinerva Project and more. Grab your tickets today and come support Indosole! 

You can use SFP50 for 50% OFF your tickets at – thinkforgood.eventbrite.com

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Phase Two Flyer (Just Buy Now)

Iration Rocks SFP at Giant’s Game

To say that Iration is simply a good reggae band would be an understatement. Modern day reggae kings? That’s more like it. The Santa Barbara based reggae band is not only keeping the scene alive, but continuously pumping out phenomenal, irie, good feeling and good times tunes. We have had a long standing friendship with Iration for close to a decade now, which of course includes righteous hangs any and every time they visit the bay area. Last Saturday, July 12th, Iration played at AT&T Park for a Giants game, and we could not allow for that to happen without them rocking new San Franpsycho gear! Iration will be playing Reggae on the River, July 31st to August 3rd.

photo cred: Nawa Mitchell





San Franpsycho x Phono del Sol

July 12th marks the 4th annual Phono del Sol Music Festival and we are proud to announce that we will be there slanging SFP gear to you beautiful people all day! The event takes place at the Potrero Del Sol Park in the Mission (25th Street @ Utah) and with bands like Wye Oak, Thao and the Get Down Stay Down, and Nick Waterhouse, plus plenty of food trucks and other rad vendors, this years Phono del Sol is one for the books. On top of the festival itself, we will be giving out free San Franpsycho hats with every purchase – all you gotta do is rock your favorite SFP gear. We only have 10 to give out so make sure you get to us early! Check the video recap from last years del Sol just in case the fore mentioned wasn’t enthralling enough. See you there.



San Franpsycho x 9th and Irving Microhood












As most San Francisco city dwellers are aware by now, the Bold Italic is gaining intensive regard as being one of the best representatives of our little city. Whether it be city wide reports and news, reviews on the local brick and mortars, or of course SF community events, their persuasion is not only one to follow, but also one to get unequivocally stoked over. When it comes to the community events, it’s the Microhoods planned and thrown by the Bold Italic that focus on building relationships with those around you in your San Franciscan neighborhood. We had the opportunity to spend an evening under the “Microhood” moniker at our Divisadero location earlier this year and last year at the previous Inner Sunset Microhood, and it is now time to bring the Microhood back to our second location in the Inner Sunset! Join us for an evening of creative nourishment and casual cold ones – we will be presenting an art installation from local artists Evan Porter Larsen and Charlie Ertola along with serving up frosty beers from non other than Calicraft Brewing Company. Along with us, some of our 9th and Irving neighbors will too be participating in the Microhood including Social Kitchen and Brewery, Crossroads Trading, La Boulange de Sunset, Nopalito, and Carry Lane. Regardless of what neighborhood you call home, this event is guaranteed to be a consistent breath of sheer enjoyment and good vibes. See you there!

SFP x First City Festival










San Franpsycho is proud to announce that we will have a vendor booth at First City Festival!

In the same vein as Outside Lands and Coachella, First City Festival is a two day music fest right in our backyard – Monterey, California. Last year was the induction of First City into the proverbial hall of  “Summer music festivals” and with acts like Modest Mouse, Passion Pit, and MGMT, First City successfully killed it, for lack of a better term, with their first year and are doing nothing less than the same this year around. Some honorable mentions on the bill this year – Beck, The National, The Naked and Famous, Phantogram – and that’s just to name a few. Along with hosting a two day event on a monumental scale, First City will be working with The Offset Project to develop a zero waste initiative and to help reduce our carbon footprint. Along with us having a booth at the festival, there will be a number of other vendors who are all 100% made in the USA. You can purchase tickets and learn more about the festival here. Hope to see you all there!

Divisadero Art Walk x Great Adventure Photography Show



The Divisadero Art Walk is an event that consists of familial bonding not only with our neighboring merchants, but also with our residential community, and we could not be more excited to be apart of it yet again! The upcoming Divis Art Walk is this Thursday, 6/26, and in celebration of grabbing opportunities, taking chances, satisfying your curiosity, and pursuing dreams, San Franpsycho presents GREAT ADVENTURE, a group photography show featuring work by Rob Williamson, Sean Carabarin, L Jocelyn Herrada-Rios, Brock Brake, Shereen Jihad, Dylan Ozanich, and more. Whether you are a fan of adventure or a fan of beautiful and creative photography, this show is one to shake the earth beneath your feet and do nothing less than inspire. See you all Thursday!

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