Upcoming Event: TIMF Pop Up Shop at San Franpsycho Oct. 9th-12th


We are stoked to announce that we are teaming up with Noise Pop yet again, to bring you the official Treasure Island Music Festival Pop-Up Shop October 9th-12th at our 505 Divisadero location!! Each night’s events will be hosted by some local SF icons who want to show you a good time with lots of music, drinks, and even a DIY workshop. Can’t wait for the festival? Neither can we! So make sure to come join us at the official TIMF 2013 Pop Up Shop Headquarters for some fun next week, before the festival commences Saturday & Sunday, October 19th and 20th.

Check out our little schedule below for details on each night!

Wednesday, Oct. 9th 7pm-10pm :: TIMF 2013 Pop Up Shop Kick Off Party!


Doors open at 7pm! Come and hangout and listen to some live music by Seatraffic  and sip on some adult beverages provided by Indio and Apothic.

First 50 people to show up will receive a Limited Edition Colab Bandana, so get there early!!

Also, make sure to leave your mark and help us paint The Van right in front of the shop!





Thursday, Oct. 10th 6pm-10pm :: The Bay Bridged Presents, Buried Treasure



Friday, Oct. 11th 8pm-11pm :: Workshop SF Drink Beer, Make Stuff Party


Presented by Workshop SF and Mission Indie Market.

“Workshop, SF’s do it yourself school, is happy to bust out a fun party to kick off their Camp DIY tent at Treasure Island Music Festival in their own hood, Western Addition. Join us at San Franpsycho, home of the TIMF Pop Up Shop, Friday, October 11th from 8-11pm. We’ll be living up our motto: drink beer. make stuff. We’ll also be making old school camp style god’s eyes for a large scale installation at the Festival, where you can see your contribution throughout art installations at the festival. We’ll offer up some special VIP sign ups for camp activities, have free giveaways and plenty of fun for the night. Come on by and hang out in the hood with us!”



Saturday, Oct. 12th 8pm-11pm :: Indie Shuffle & TIMF Pop Up Shop


“Treasure Island Music Festival has teamed up with music blog Indie Shuffle to open up a Pop-Up Shop at San Franpsycho’s Divisadero location. Come enjoy a few beers or glass of wine (one free drink if you download the free Indie Shuffle app on your smartphone) provided by Indio Beer and Apothic Wine, watch local DJ/Producer The Schmidt lay down some groovy beats, and improve your wardrobe by picking up some San Franpsycho gear!”





photos & info courtesy of http://do415.com/timfpopup2013

Summersalt 2013 in Review

Big Black Delta_3

After a 3 year hiatus, our good friends over at Eye Heart SF brought Summersalt back to San Francisco in the form of a big festival styled block party last weekend, September 14th. As many of you are surely aware of already, these boys really know how to throw a party and have a great time doing it! They put in a lot of hard work and it always pays off. Last Saturday, we had the pleasure of joining them once again to provide some fresh San Franpsycho gear to everyone who came to get down to such talented musical artists as The Grouch & Eligh, Kill Paris, Felix Cartal, Midi Matilda, and many more!!

We are stoked that a few of the musical acts picked up some San Franpsycho gear to sport during their sets! Check out the photos below, all courtesy of Holy Mountain! And be sure to keep an eye out for Felix Cartal on tour, who also grabbed a bunch of SFP gear!!

Big Black Delta, the gorgeous drummer sporting our  Hungry Like a Wolf racerback

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Midi Matilda, drummer Logan wearing the SFP For All Tri-Tank in blue

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Our good friend & dj, The Schmidtwearing the Anchor Triblend T-Shirt in Indigo

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Bands You Need to Know: The Sam Chase



The Sam Chase is a juggernaut in the SF indie/folk/americana music scene. If you don’t believe me, do yourself a favor and attend one of their shows. You will witness a high energy performance that inspires foot stomping dance parties and sweaty, smiling crowd sing-alongs. They truly transcend genres, fusing classic americana arrangements with the fiery spirit of punk rock. I spoke with the founding member of “The Sam Chase” (aptly named Sam Chase) in the first installment of San Franpsycho’s “Bands You Need To Know.”

Explain the genesis of The Sam Chase.

The Sam Chase started off with just me in my room, often it was late, certain melancholy feelings, perhaps alcohol was involved, and my guitar.  I wrote songs that I never expected to show to anyone.  They were more therapeutic than entertaining in my mind.  The title, “The Sam Chase,” was my own inside joke.  I played all of the instruments on my shitty homemade recordings so it sounded like I had a band.  That, and the unfortunate realization that when I googled Sam Chase I found a number of other singer songwriters.

Once those songs eventually seeped out to my closer friends and they convinced me to play the songs live, I played solo for a couple of years as The Sam Chase.  I never expected it to go anywhere other than to entertain my friends around campfires and at house parties.

On October 8th, 2011 The Sam Chase with the band played our first show at The Riptide in San Francisco, and the feeling that the music had graduated to a higher echelon was palpable within the small bar full of friends.  That was when the momentum started.

Who are some of your most important influences?

As a small kid I was obsessed with Elvis, Bruce Springsteen, Jerry Lee Lewis, and Tom Waits.  I think that those four people accurately resemble my feelings towards the styles that I like to perform the most.

Since then my musical influences have gone through so many changes ranging from Punk Rock and Nordic Death Metal, to Disco, Gregorian Chanting, and Folk Music.

I still listen to Bruce and Tom on a regular basis though.

Describe your latest release, “The Sam Chase Will Never Die” and what it says about the growth of the band.

It is the mature, older brother to the first album.  It took the brunt of the parental immaturity and was able to get away with a lot that its younger brother wasn’t able to take advantage of.  It would sneak out at night to fool around with girls and drink under highway overpasses.  It sold weed in high school to its teachers, and had a great collection of punk rock albums on vinyl.  It also always knew what to say (still does) and had the uncanny ability to talk its way out of a fight.  It wasn’t the biggest, strongest, or the meanest album, but people respected it.  It learned from those early life experiences more than it ever learned in school and grew up to become a perfectly well rounded and thoughtful album.  More than anything it is about how we shape our own destiny and what legacy we choose to leave behind.

Musically it shows that this band is made up of people who all really enjoy each other and respect each others talents and personalities.  Everyone’s character really shines on this one and that is something that I really enjoy hearing.

How was your experience at Burning Man? How many times have you been?

I have been 10 years in a row.  It’s been a part of my whole adult life.  It used to mean to me a week long party on the face of the moon.  Sometimes it still does… but mostly it has turned into a grown up summer camp for me and my friends. I have a large friend community at Burning Man and I cherish the time I get to spend with them out there.

It’s also really hot.  That part sucks.

What is your favorite venue in SF?

 A full one.

What’s on the docket for The Sam Chase from now until the end of the year?

At the moment the plan is to start branching out from our comfortable and super supportive fanbase in San Francisco and head up North and down South to try and broaden our base.  We love playing SF, and that will always be home base, but the time has come to leave the nest (at least for a few months).

We are working on new songs for a new album that we might try to put out late 2014.  I am also working on a concept album about a banjo playing murderer named Dallas Pistol and his adventures while on tour through the US.  Don’t expect that one anytime soon.

Recap: Surfer Blood at Outside Lands 2013


Photo Cred: OSL

This years Outside Lands Music Festival was off to a great start, with the San Franpsycho crew meeting up with Florida natives, Surfer Blood, for some beers and tacos the night before their first ever Outside Lands set on the main stage. The radical San Franpsycho ‘American hat’ was a hit, and ended up getting the prime spot for Surfer Blood’s set- on singer/guitarist John’s fine, curly haired head. After killing it on stage, the guys headed over to the San Franpsycho booth for a Meet & Greet, where fans waited patiently in line for pictures, signings and some Surfer Blood love.

If you happened to miss this, check out the pics below of awesome Surfer Blood rocking San Franpsycho at this years Outside Lands Music Festival!
Photo Creds: Charlie Homo (images 1-2); Jeff Kravitz (image 3); Misha Vladimirskiy (image 4-5)
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7×7 Just Featured Us! Thanks to MARK LUKACH!

When I first heard about San Franpsycho, a self-given name for a group Ocean Beach surfers, I imagined prototypical surfing locals: Rowdy, in-your face and really good in the waves. They had a few surf movies, all subtitled “Wet and Wreckless,” that emphatically drove home this impression.

“Oh yeah. The movies were just that. We were a bunch of degenerate surfers, partying and being crazy,” agreed Andy Olive, one of the stars of the San Franpsycho films.

But things are changing for San Franpsycho. What started as a self-congratulatory nod to local surfing in San Francisco has evolved into a citywide clothing brand that is gaining a quite a following, with shirts sold in boutiques throughout the city and a new storefront in North Beach. The brand is also expanding beyond San Francisco — its shirts are now sold in Williamsburg at Mini Mini Market on Bedford Ave.

The evolution began soon after the release of the first San Franpsycho film in 2005, which was made by Christian Routzen, another member of the crew. The screening turned into a huge success, and people wanted more.

It’s at that point, Andy says, that they realized they wanted to do something more with the brand. “Christian and I learned how to silkscreen, and we started throwing parties with our friends at bars where we would silkscreen San Franpsycho logos on people’s clothes, right there at the party. Girls would take their shirts off, we’d screen them, and give them back.”

With that approach, it’s not hard to understand how the brand’s reputation grew.

As they expanded, and came across strangers wearing San Franpscyho shirts, Andy and Christian considered a more encompassing, less insular ethos to the brand, especially after Andy began working as a preschool teacher at the Sunset Co-operative Nursery School in the Outer Sunset.

“When I started working at the preschool, I met dads who surfed, and I began to realize that it’s so much more beneficial to be cool with everyone and not be so hung up on being local.”

The change in the brand’s vision, from “having as much fun as we could, with reckless abandon,” to something that aims to “encompass the community,” meant doing outreach projects like sponsoring beach cleanups, selling shirts to fundraise for the renovation of the Sunset Co-op, and supporting an upcoming Surf For Life project to build a high school in El Salvador.

But they still make time to have fun and throw a good party, and bring their recognizable van with them everywhere they go. The brand that “doesn’t speak no” is a fixed presence at almost all citywide events, from the Outside Lands Music Festival to the Haight Street Fair, and with their own store and active website and blog, all of which are run by Christian, they only seem to be getting bigger.

Check out this MTV video on Sanfranpsycho below.


Tags: MTV Shows

WE JUST OPENED UP NY!! We’re now working with Mini Mini Market in Williamsburg on Bedford Ave.

After cruising into NY shops for a couple of days we came across a really cool boutique right on Bedford Ave called Mini Mini Market. The place had great energy with a lot of cool stuff! All the crew there were really up and friendly:) We’re stoked to say we’ve opened up New York sales with Mini Mini Market!!! Thanks Lorena, Lisa, Dana, Erika, and the rest of the crew! Click on the pic or here to view their website.

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