GO NINERS!

Gear up for Niners football season with our new Gold Rush tees and crewnecks!

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STREETS OF SFP
OUTSIDE LANDS 2026

What's up Psychos?! We're back with another Streets of San Franpsycho, at the annual Outside Lands Music & Arts Festival in Golden Gate Park!

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ENTER VALHALLA

Gear up for the upcoming Golden State Valkyries season with our newest purple and black tees, hats and beanies!

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ERIK ABEL x SFP

We’re stoked to drop our brand new spring collaborative collection with artist Erik Abel! Grab these fresh fits today!

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GO GIANTS!

Baseball season is BACK! Get your black & orange SFP gear now!

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NEW RELEASES

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Gold Rush Crewneck
$69.95
Gold Rush Tee - Red Crystal Dye
$39.95
Gold Rush Tee - Vintage Black
$39.95
Niners Faithful Tee
$39.95
WC x SFP Tee
$27.95 $39.95
Sale
WC x SFP Zip-Up Jacket
$89.95
WC x SFP Hat
$35.95
WC x SFP Beanie
$35.95
WC x SFP Patched Hat
$35.95
WC x SFP Jersey - Away
$85.00
WC x SFP Jersey - Blue
$85.00
Castro Pride Tee
$27.95 $39.95
Sale
Valhalla Hat
$35.95
Valhalla Tee
$39.95
Black & Orange Psychos Tee
$39.95
Psychos Script Tee - Black
$39.95
Psychos Script Tee - Natural
$39.95
Mind Bloom Long Sleeve
$54.00
Women's Bear Essentials Pullover
$64.00
Women's Elemental Cropped Tee - Black
$37.95

ERIK ABEL x SFP

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Kelly's Cove Tee - Vintage White
$39.95
Bear Essentials Tee - Heather Grey
$39.95
Women's Bear Essentials Pullover
$64.00
Women's Elemental Cropped Tee - Black
$37.95
Elemental Tee - Blue
$39.95
Mind Bloom Long Sleeve
$54.00
Mind Bloom Tee
$27.96 $39.95
Sale
Mind Bloom Pullover Hoodie
$73.50
Bear Essentials Tee - Sage Green
$39.95
Elemental Crewneck
$69.95
Elemental Long Sleeve
$44.00
Elemental Jacket
$79.95
Elemental Crop Hoodie
$64.00
Women's Elemental Cropped Tee - Green
$37.95
Kelly's Cove Tee - Yellow
$39.95
Kelly's Cove Pullover Hoodie
$70.00
Kelly's Cove Joggers
$41.60 $52.00
Sale
Women's Gull Logo Cropped Long Sleeve
$42.00
Gull Logo Hat
$35.95
Rust Logo Dad Hat
$35.95

SFP BLOG

Outside Lands 2026 Recap

Outside Lands 2026 Recap

Another wild year of Outside Lands and so sad it’s over… 😢🌲 Thank you to the OSL team for another great festival and thank you to all you Psychos who...
Outside Lands 2026 Official Merch Has Arrived

Outside Lands 2026 Official Merch Has Arrived

Hey Psychos! We're stoked to be back as an official merch partner for Outside Lands Music Festival with a brand new collection built for three days in Golden Gate Park....
Quarter Century of Psycho: A San Franpsycho Retrospective

Quarter Century of Psycho: A San Franpsycho Retrospective

Hey Psychos! 25 years of San Franpsycho. A quarter century of creativity, community, and a whole lot of chaos. We’re celebrating the journey with Quarter Century of Psycho: A San...